Zürcher Regionalzeitungen ZRZ

Media Data

Structural values and socio-demographic characteristics

Normalauflage 3.7% / Grossauflage 6.8%

Reach MACH Basic 2020-2, German-speaking Switzerland

Normalauflage 181'000 / Grossauflage 330'000

Readership MACH Basic 2020-2 German-speaking Switzerland

78'514 / large print-run 273'262

Circulation WEMF 2020

daily / large print-run Wednesday/Thursday

Release

3.7%

Reach

181'000

Readership

78'514

Circulation

daily expect Wednesday/Thursday

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 84 3.5 46.3 93
Women 97 4.0 53.7 107
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 29 2.0 16.2 54
35-54 48 2.9 26.8 77
55+ 103 6.0 57.0 162
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 31 3.8 17.1 102
Medium 93 3.8 51.2 102
High 57 3.6 31.7 96
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 30 4.1 16.6 111
CHF 4 000 to 7 999 68 3.6 37.4 96
more than CHF 8 000 83 3.7 46.0 100
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 4 2.8 2.2 74
Middle management, employee 20 2.9 11.2 79
Employee 42 2.7 23.1 72
Worker, employee 11 3.3 6.0 90
Freelance 3 3.1 1.9 84
Independant 10 5.0 5.4 135
Agriculturalist 4 5.9 2.4 160
Other 2 2.7 1.3 73
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 68 2.8 37.3 76
Agglomeration 111 7.8 61.2 210
Rural 3 0.3 1.5 7
MACH Basic 2020-2 (German-speaking Switzerland)

Zürcher Regionalzeitungen ZRZ

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