Metropool

Media Data

Structural values and socio-demographic characteristics

15.6%

Reach MACH Basic 2020-2

761'000

Readership MACH Basic 2020-2

282'166

Circulation WEMF 2020

daily

Release Monday to Saturday

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 400 16.5 52.6 105
Women 361 14.8 47.4 95
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 124 8.4 16.2 54
35-54 226 13.4 29.7 86
55+ 411 24.1 54.1 154
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 93 11.4 12.2 73
Medium 352 14.4 46.3 92
High 316 19.6 41.5 126
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 108 14.9 14.2 95
CHF 4 000 to 7 999 291 15.4 38.3 98
more than CHF 8 000 361 16.1 47.5 103
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 26 18.5 3.5 118
Middle management, employee 105 15.1 13.8 97
Employee 195 12.5 25.6 80
Worker, employee 34 10.5 4.5 67
Freelance 22 20.2 2.8 129
Independant 34 17.2 4.4 110
Agriculturalist 8 10.8 1 69
Other 11 12.1 1.4 77
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 439 18.3 57.8 117
Agglomeration 200 14.2 26.3 91
Rural 121 11.5 15.9 74
MACH Basic 2020-2 (German-speaking Switzerland)

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