Innovator by The Red Bulletin

Media data

The Red Bull Innovator talks about innovative people and promising ideas and inspires us to help shape the world of tomorrow. In German-speaking Switzerland, the Red Bull Innovator is enclosed with Tages-Anzeiger.

7.4%

Reach MACH Basic 2020-1, German-speaking Switzerland

361'000

Readership MACH Basic 2020-1, German-speaking Switzerland

145'000

Circulation Print run per issue (publisher's imprint)

2 issues per year

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 204 8.4 56.4 113
Women 157 6.5 43.6 87
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 60 4.1 16.7 55
35-54 110 6.5 30.5 88
55+ 191 11.2 52.8 150
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 32 4 8.9 54
Medium 152 6.2 42.2 84
High 177 11 48.9 148
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 39 5.2 10.7 70
CHF 4 000 to 7 999 125 6.5 34.6 88
more than CHF 8 000 197 9 54.7 121
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 13 9.5 3.7 127
Middle management, employee 55 7.8 15.2 105
Employee 94 6.1 26.1 82
Worker, employee 13 4.1 3.7 56
Freelance 13 12.4 3.6 166
Independant 20 10 5.5 135
Agriculturalist 1 1.1 0.2 15
Other 6 6.8 1.6 92
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 226 9.4 62.5 127
Agglomeration 105 7.4 29.1 100
Rural 30 2.9 8.4 39
MACH Basic 2020-1 (German-speaking Switzerland)

Innovator by The Red Bulletin

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