BZ Berner Zeitung

Media data

The BZ Berner Zeitung/Der Bund is the largest daily newspaper in the Swiss Plateau area. Thanks to its local editions, it covers the whole Swiss Plateau area and keeps readers up to date with regional, national and international news. Readers receive preferential information about what is happening in the region – whether they are interested in politics, the economy, the environment and society, or sport and entertainment. Everything that is happening in the region can be found in the BZ Berner Zeitung/Der Bund.

6.4%

Reach MACH Basic 2020-1, German-speaking Switzerland

311'000

Readership MACH Basic 2020-1, German-speaking Switzerland

119'700

Circulation WEMF 2019

daily

Release

6.5%

Reach

315'000

Readership

119'700

Circulation

täglich

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 150 6.2 48 96
Women 162 6.6 52 104
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 45 3.1 14.6 48
35-54 93 5.5 29.7 86
55+ 174 10.1 55.7 159
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 40 5 12.9 77
Medium 162 6.6 52 104
High 109 6.8 35 106
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 57 7.6 18.2 118
CHF 4 000 to 7 999 133 6.9 42.8 108
more than CHF 8 000 122 5.5 39.1 86
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 9 6.6 3 103
Middle management, employee 40 5.7 13 90
Employee 84 5.4 26.9 84
Worker, employee 13 4.1 4.3 65
Freelance 8 7.5 2.5 117
Independant 8 4.2 2.7 65
Agriculturalist 6 8.8 1.9 138
Other 5 5.8 1.6 90
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 144 6 46.4 94
Agglomeration 72 5.1 23.1 79
Rural 95 9.1 30.5 142
MACH Basic 2020-1 (German-speaking Switzerland)

BZ Berner Zeitung

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