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Media Data

No. 1 among fee-paying newspapers in the Vaud Canton

8.9%

Reach MACH Basic 2020-2, French-speaking Switzerland

146 000

Readership MACH Basic 2020-2, French-speaking Switzerland

48 792

Circulation WEMF 2020

daily

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 73 9 49.9 102
Women 73 8.7 50.1 98
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 21 3.9 14.2 44
35-54 44 7.8 30.2 88
55+ 81 14.8 55.6 167
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 37 9.2 25.4 104
Medium 61 9.2 41.5 103
High 48 8.3 33 93
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 26 8.2 18 92
CHF 4 000 to 7 999 62 9.3 42.2 105
more than CHF 8 000 58 8.8 39.8 99
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 3 6.8 2.2 76
Middle management, employee 14 8.1 9.5 91
Employee 43 8.1 29.5 91
Worker, employee 5 7 3.5 79
Freelance 5 8.8 3.1 99
Independant 3 8.4 2.2 95
Agriculturalist 2 * 1.4 *
Other 3 7.1 1.8 80
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 84 9.1 57.4 103
Agglomeration 43 9.5 29.8 107
Rural 19 7 12.8 79
MACH Basic 2020-2 (French-speaking Switzerland)

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