20 Minuten

Media Data

20 Minuten is the media brand with the widest reach in Switzerland. It is read by a young and urban target group in all three language regions.

25.8%

Reach MACH Basic 2020-1

1 760 000

Readership MACH Basic 2020-1

626 237

Circulation WEMF 2019

daily

Release

24.7%

Reach

143 000

Readership

47 582

Circulation

daily

Release

Gender Reach in tsd Reach in % Proportion in % Affinity
Men 81 27.7 56.6 112
Women 62 21.6 43.4 88
Age Reach in tsd Reach in % Proportion in % Affinity
14-34 49 27.4 34.4 111
35-54 47 23.1 32.7 94
55+ 47 23.9 32.9 97
Educational Level Reach in tsd Reach in % Proportion in % Affinity
Obligatory 29 28.2 20.3 114
Medium 77 26.6 54 108
High 37 19.8 25.7 80
Gross household income Reach in tsd Reach in % Proportion in % Affinity
up to CHF 3 999 22 24.5 15.3 99
CHF 4 000 to 7 999 60 26.3 41.5 107
more than CHF 8 000 62 23.4 43.1 95
Employment Reach in tsd Reach in % Proportion in % Affinity
Senior management, employee 3 * 1.9 *
Middle management, employee 23 25.8 16.2 104
Employee 57 28.5 40 115
Worker, employee 13 32.1 9 130
Freelance 1 * 0.7 *
Independant 4 16.9 2.5 68
Agriculturalist 3 16.2 1.9 66
Other 1 * 1 *
Residential area Reach in tsd Reach in % Proportion in % Affinity
City 65 26.2 45.6 106
Agglomeration 22 24.6 15.1 100
Rural 56 23.2 39.3 94
MACH Basic 2020-1 (German-speaking Switzerland)

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